Alen Liu
Overseas Business & Digital Marketing Practitioner
A practitioner in overseas business and digital marketing, with hands-on experience in KOL execution, cross-regional operations, and TikTok Shop growth. Focused on structured execution, measurable outcomes, and stable delivery under pressure.
What I Do
KOL Campaign Execution (AE)
Built structured execution workflows, coordinated 200+ creators across regions, managed 11+ simultaneous campaigns, ensured near 100% approval rate and ≈95% on-time delivery through briefing standardization, creative alignment, review management and risk handling under pressure.
KOL Business Development (BD)
Responsible for influencer sourcing strategy, qualification framework, negotiation pipeline, expectation alignment, pricing communication, creator ecosystem building and sustainable cooperation development.
TikTok Shop Operations
Full-chain operations involving Channel Strategy · User Acquisition · Conversion Optimization · Product Listing & Pricing · Logistics Coordination and Fulfillment execution to ensure real commercial closed-loop delivery.
Creative & Content Capability
Photography & video production background with Adobe Premiere Pro & DaVinci Resolve experience, capable of understanding narrative rhythm, visual intention and audience emotional responses — enabling more effective collaboration between business teams and creators.
Experience
KOL Project Execution (AE)
Led execution of 11+ influencer marketing projects across electronics, beauty and gaming sectors. Coordinated 200+ creators globally (up to 40 per project), built workflow SOP systems and maintained ≈100% approval & ≈95% on-time delivery. Ensured smooth multi-party communication between client, agency and creators.
KOL Business Development (BD)
Established creator discovery framework, negotiation methodologies, communication pipelines and long-term creator resource pools. Balanced campaign goals and cost efficiency to support stable business delivery.
TikTok Shop Operations – Full Chain
Participated in full-chain TikTok Shop operations: channel planning, user acquisition, conversion improvement, logistics coordination and fulfillment management. Contributed to structured operational processes and measurable performance growth.
Creative & Content Capability
Creative background helps understand creator thinking, production workflows and audience psychology. Bridges commercial targets with creative expression to improve campaign collaboration effectiveness.
Socials